Bonpoint to Increase Retail Locations

06 September 2007

Introduction

French high-end children's apparel maker Bonpoint will open four more retail locations in Japan this fall.

Keywords:

Isetan, Shibuya, New Rich, luxury, Omotesando, Bonpoint, children's, Daikanyama, Tokyu, Takashimaya, Hanshin

French high-end children's apparel maker Bonpoint will open four retail locations within Japanese department stores this fall. Their full line will be available in the Tokyo branch of Takashimaya as well as Iwataya in Fukuoka. Smaller stores will grace Hanshin's Umeda branch and Tokyu's Shibuya hub.

Bonpoint first came to Japan in 1999 through sales at Isetan. In spring 2006, the brand opened their flagship store in the Daikanyama area. Roadside stores in the upscale neighborhoods of Omotesando and Ginza are now in the works.

Although Japan has experienced a critically low birthrate in recent years, there are high expectations for growth in the children's luxury apparel market based on the idea that affluent retiring grandparents of the Baby Boomer (dankai) generation will spend lavishly on their few grandchildren.